SEO Interview Questions With Answer
here is the list of latest & frequently asked technical SEO interview questions and answers for the candidates who are willing to grab a new job in SEO field in the very first attempt.
Define SEO?
SEO is the abbreviated form of “Search Engine Optimization”. It is the set of process in account of which a website or web page is being constructed or optimized that helps them to enhance their appearance or visibility at top in SERPs (Search Engine Result Pages).
What is Search Engines?
Search Engine is Key of Finding Specific Information on the vast expanse of the World Wide Web
the most important tools for finding information on the web.
Google
Yahoo
Bing
Tell me something about Google.
Google is the world’s largest and renowned search engine incorporating about 66.8% of market share. It was introduced in 1998 by students of Stanford University students Sergey Brin and Larry Page. The unique algorithmic ranking system is considered as its key of success. Apart of Google Mail services there are various worthy and useful tools are being offered absolutely free which include Blogger, Feedburner, YouTube, Google Plus, Adsense, Webmaster Tools, Adword, Analytics and many more.
1. Which is the most important area to include your keywords? – Page title and Body text are the most important areas where we can include keywords for the SEO purpose.
2. What are webmaster tools? – Webmaster tools is a free service by Google from where we can get free Indexing data, backlinks information, crawl errors, search queries, CTR, website malware errors and submit the XML sitemap.
3. What is the best way to maximize the frequency of crawling of your website by search engines? – Frequently adding new, original and quality content on the website.
4. Do you know who is Danny Sullivan – He is a Journalist who covers the field of web search, considered as search engine guru and editor at searchengineland.com
5. Who is Matt Cutts? – He is the head of web spam team at Google.
6. What is the best criterion to identify the value of a backlink? – The authority of the domain, quality of the content on the page where the backlink is provided and then the page rank of the website.
7. What is keyword proximity? – Keyword Proximity is a measurement criteria of the closeness of the keywords within the Page Title, Meta Description and Body Text.
8. What is keyword prominence? – Keyword prominence is the location of the keywords in the page title, meta description and body
9. Difference between exit rate and bounce rate? – Bounce rate is the percentage of people who leaves a particular website just after visiting a single page on this and exit rate refers to the percentage of people who leaves from a particular page
10. What is the Panda update and which is its current version? – Panda is a search algorithm update by the Google to take on the content farms, low quality websites and the websites getting low quality backlinks, Google removed a lot of the webpage from the higher search index during this update and the current version of Panda is #24 updated on January 23rd 2013…
11. What was caffeine update? – Caffeine update was rolled out by Google in June 2010 and the main purpose of this update was to include more fresh results in the search index, at least 50%.
12. A customer can give you an access to only one tool, which one will you choose, Webmasters or Analytics? – Of Course Webmaster tools, because these are almost the essential tools for the search engine optimization, we can have some analytics data in the webmasters as well. But now due to the inclusion of webmaster data in Analytics, we would like to have access to Analytics.
13. What is 404? – It is a server error code which is returned by the server what a particular webpage or the file is missing from the webhost server.
14. What is 301 redirect – It is a SEO friendly version of permanent redirect for the WebPages or the domains.
15. What is 302 redirect – It is a temporary redirect.
16. What is robots.txt? – Robots.txt is a text file used to give instructions to the search engine crawlers about the caching and indexing of a webpage, domain, directory or a file of a website.
17. What are the other methods to restrict a webpage from the search index? – we can use no index meta tag.
18. What are Google Webmaster Tools crawl errors? – Crawl errors provide the information about the URL’s of your website which are not accessible but linked from somewhere.
19. What is a landing page? – a landing page is a page in the website which is designed to attract the visitors to contact/subscribe/buy a service or the product by reading few lines of important information about that particular service or the product on that page.
20. What is the recent change in Google Analytics? – Real time visitors info, visitors flow, webmaster tools SEO data and website speed data
21. How to handle the duplicate page in the website? – using canonical tag. Read more here
22. How many heading tags are there in HTML? – 6 tags, from H1 to H6
23. Can we use more than one H1 on a single webpage? – Of course, if there is a need of describing two related topics on the same page then we can use, but using more than 2 or 3 will not provide any credit to the search engines.
24. Italic or Bold, which is more useful? – Both are almost same but Italic has a slight more better for keyword targeting on the webpage
25. What are top SEO ranking factors? – Quality of content on the webpage, quality and quantity of backlinks to the webpage, anchor text used in the backlinks, domain authority, social sharing metrics and some other traffic metrics like page CTR, bounce rate and average time on the webpage.
26. What are the criteria for removing a webpage from Google search index? – It should return a 404 not found error or it should be 301 permanently redirected.
27. Some basic and quick steps to increase the webpage speed. – removing the unused code and scripts. Replacing internal and inline CSS with the external CSS. Using web server’s page compression methods. Using small sized images or minimizing the no. of images.
What was the recent update which Google had and what changes would you suggest for it?
Google recently had the Penguin update which was a measure to control web spam. Penguin update had penalized websites which had a spammy backlinking profile and returned more semantic results. Semantic results were based on the relationship between words present on the search query. Penguin trusted sites that had original and good content, fresh content, good social media presence and quality organic links.
What all verticals have you handled so far?
Verticals means on what themes of websites have you worked so far- this may include education, real estate, IT, travel, shopping, jobs etc.
What do you understand by the Panda update?
The Panda update was done to improve the quality of search results in Google. Panda update also known as the farmer update was done to eliminate content farms which provided less user friendly experience. It used machine language scalability as one of the important metrics for judging relevancy of a web page. All the focus was transformed on the user and now quality content, proper design, proper speed, proper use of images and videos, content to ad ration all mattered more after the Panda update. You need to optimize your site for better clickthrough rate and a less bounce rate.
What is Google Sandbox?
Google Sandbox is an imaginary area where new and less authoritative sites are kept for a specified time period until they establish themselves of being displayed on the search results. It happens by building too many links within a short period of time.
What is the difference between on page and off page seo?
On page seo means optimizing your website and making changes on title, meta tags, site structure, site content, solving canonicalization problem, managing robots.txt etc.
Off page optimization means optimizing your web presence which involves backlink building and social media promotion.
How will you solve canonicalization issue or what is .htacess file?
htacess file is used to solve the canonicalization issue of a website. It may happen that the home page of the site may take several urls like http://www.example.com or http://www.example.com/index.html or http://example.com . The search engines might treat these url as different and may divide the link juice gained by having various backlinks made with any of these 3 urls. The link juice gets divided between these three urls equally. .htacess file is created to have a single url of the home page so that the link juice is passed onto single url.
What is keyword stemming?
Keyword stemming is the process of finding out the root word from the search query. A query having the word “ playful” would be broken down to the word “play” with the help of stemming algorithm. The search results returned would be having the word ” play” in it.
What is LSI?
LSI stands for Latent Semantic Indexing. It is a data retrieval technique which finds connection between words and the use of synonyms while fetching data from the index.
What do you know about the Florida update?
Florida update happened on November 16th 2003. This update applied stemming, maintained local rank, penalized over optimized sites by applying filter etc. In short, it modified the search results before presenting it to the user by applying filters.
What are the limitations of title and description tags?
Title tag can be between 50-60 characters and meta description tag can be between 150-160 characters.
Does Google uses keyword tags?
No, Google does not make use of keyword tags.
What was your exact job profile in your previous company?
Provide a suitable explanation about your job profile which would include your job responsibilities and the amount of work you have handled so far.
What tools do you use for doing seo?
I use Google webmaster tools, Google Analytics, Open site explorer, Alexa, Website grader etc.
What are your good qualities?
You will have to answer here about your good qualities like- I am hardworking, sincere, punctual, love to accept challenges etc.
What is the difference between Seo and Sem?
Seo stands for Search Engine Optimization while Sem stands for Search Engine Marketing. Seo provides organic traffic to a website with the help of search engines while Sem involves the use of Google adwords and other paid channels of advertising.
What is PPC?
PPC stands for Pay Per Click. It is a form of advertising methodology in which the advertiser pays for every click on their ads. Google uses this form of advertising in its channel of advertising called Adwords.
Which is better Robots.txt or Meta Robots Tag?
Meta Robots tag is much better as it helps in forcing the search engine crawlers not to index and display the hidden pages in your server.
Do you use separate Seo strategies for Google,Yahoo and Bing?
Yes I use separate strategies for Google,Yahoo and other search engines.More backlinks are required for Google .It pays more attention to backlinks and site authority while Yahoo and Bing pays more attention to title and Meta tags. Hence, a site takes time to rank on Google as compared to Yahoo and Bing.
How will you increase the Pagerank of a page?
By building more backlinks from authority sites and high page rank webpages.
How will you check the number of backlinks of your competitors site?
With the help of the link operator on Google and by using various external tools like Alexa, Backlink Watch , Open Site Explorer, Backlink finder etc.
Which is more important- Building backlinks to a website or building great content?
Both are important. Building great content is necessary as it is your first step towards ranking ;and building backlinks helps to build authority to your website and is an important metric for ranking well. Hence both should go parallel and both are equally important.
If a website has a search engine saturation of 40% , what does that mean?
It means 40% of web pages from that particular website are indexed by the search engine.
What do you mean by anchor text?
Clickable text written on an hyperlink is known as anchor text. It is of great value to the search engines and is used for evaluating the relevance of web pages with respect to search queries.
How will you treat Web standards while optimizing a website?
Google loves web standards hence I will apply the web standards provided by W3C while optimizing a web site.
What methods would you apply for decreasing the loading time of a website?
I would use external style sheets, less images (unless necessary), optimize the images and decrease the file sizes of the image without reducing the quality of the image, use CSS sprites to reduce HTTP requests etc.
Which tools do you use for choosing keywords?
I use Google Keyword tool, Wordtracker tool, Wordstream, Seo book keyword tool etc.
*Remember certain tools are paid but you may use the trial version for some days.
What blogs and sites do you regularly visit to update yourself?
I follow Matt Cutts blog. Seomoz blog, Seochat forums, Searchengineland.com,Seo book, Seosandwitch etc.
What are doorway pages?
These are pages that are specially created to rank high on search engines using deceptive techniques. Doorway pages do not provide useful content but instead redirect users to the main page.
What are the Social Media channels you have used for marketing?
I have used blogs like blogger,wordpress,typepad etc, social bookmarking sites like Digg,Jumptags,Delicious etc., social networking sites like Facebook,Linkedin etc., Video Sharing sites like Youtube,Vimeo etc.
What would you suggest to the client who has a website made on Flash? How would you do Seo for that site?
Search engines find it harder to parse the contents presented using Flash. I would suggest the client to use an alternative to flash like HTML 5.
What do you understand by Frames in HTML?
A frame is a HTML technique which divides the content of a page onto several parts. Search engines see Frames as completely different pages and as such Frames have a negative impact on Seo. We should avoid the usage of Frames and use basic HTML instead.
Which is the popular search engine in Russia?
Yandex is popular in Russia.
If the Meta robots tag has a value of "no index, no follow" what does it mean?
It means the search engine crawlers would not index the contents and would not follow the links present on the page.
What is The Difference Between Indexing and Crawling
When the Search Engines come on your website and read the data or find the data, this process is called crawling.
Whenever Search Engines come on your website, which ever page they crawl, they take a copy of that page with them and save it on their server. This process done by the search engine is called Indexing
Which Four Search Engines Comprise 90%+ of All General Web Search Traffic
Google, Yahoo!, MSN/Live and Ask
Explain Distinct Types of SEO Practice
Primarily two types of SEO are being sporting in practice – Off-Page SEO and On-Page SEO.
Off-Page SEO is the method of earning backlinks from other websites in order to enhance the ranking of the site. This method include various method of SEO including Blog posting, forum, article submission, Press release submission, classified and miscellaneous
On-Page SEO is the process of optimizing a website which includes on-site work such as writing content, title, description, Alt tag, Meta tags as well as ensuring web-page’s code and design which can be indexed and crawled by search engines properly.
What are the different techniques used in Offpage SEO?
There are lots of techniques used in Offpage SEO work. Major Techniques are:
Directory Submission
Social Bookmarking
Blog Post
Article Post
Press Release Submission
Forum Posting
Yahoo Answer
Blog Comment
Deep link Directory Submission
Regional Directory Submission and all that.
Define Blog, Article & Press Release
Ans: A blog is referred as an information or discussion published on website or World Wide Web incorporating distinct entries called as posts. Basically, the blog is referred as everything thing where you can include others too. It is more individual in contrast to article and press release. It is also considered as very personal in subject to both style and comprised ideas and information and can be written in the way just like you may talk to your readers. It is also called Web diary or Online Diary.
The articles are concerned with specific topic or event and are highly oriented towards an opinion instead of information. An article is supposed to be more oriented towards showing up opinions, views and idea. Generally, it is written by a third party or expert of any specific field.
Press Release is related with a specific action or event which can be republished by distinct medium of mass-media including other websites. It should be simple, short and professional. It conveys a clear message or information.
What Are Meta Tags?
HTML meta tags are usually referred as tags of page data which sits between opening and closing head tags of a document’s HTML code. Actually these are hidden keywords who sits in the code. These are invisible to visitors but are visible and readable by Search Engines.
2.Meta tags are HTML codes that are inserted into the header on a web page, after the title tag. In the context of search engine optimization,
Example:
<head>
<title>Not considered as Meta Tag, even required anyway</title>
<meta name=”description” content=”Write your description here” />
<meta name=”keywords” content=”Write your keyword here” />
</head>
Difference Between Keyword & Keyword phrase
The keyword term is basically concerned with a one-word term, on the other hand a keyword phrase considered as employment of two or more word-combinations. Therefore, it is very confounded to get high ranking in account of one-word keyword term until the one-word keyword has little online competition. Therefore, this practice is not encouraged to employ. In order to drive more traffic and top ranking in SERP it is recommended to employ keyword phrase.
What Do You Know About Black Hat SEO
In order to attain High Ranking in search engine result page, websites go for various methods and techniques which are characterized by two categories.
The method which are implemented and acceptable according to search engine guidelines are White Hat SEO, on the other hand, the method which are less acceptable or instructed to avoid in search engine guidelines are “Black Hat SEO”.
Can You Tell Me Some Black Hat SEO Techniques
Some Black Hat SEO techniques are:
Keyword Stuffing
Cloaking
Doorway Pages or Gateway Pages
Link Farming
Hidden Text, etc.
What is Spider
Spider also called as bot, crawler or robot is a set of computer program that browses World Wide Web in methodical and orderly fashion as well automatically scan the web-page and website for updated content and download a copy to its data center to index.
Name the bots (spider) of major search engine?
Ans: The name of bots/spider of Google search engine is Google Bot, Yahoo Slurp for Yahoo search and Bing Bot for Bing search engine.
Can you differentiate ‘Nofollow’ and ‘Dofollow
Nofollow link is exactly vice-versa of Dofollow link. These are non-crawling link which are not passed by search engines bot and hence can’t be cached or indexed. It is obvious when we wish to prevent a link from crawling and indexing.
Dofollow link is a kind of hyperlink which says all search engines crawlers to pass through which also put an impact over page rank. When we opt to employ or attempt to achieve a Dofollow link then it is counted by search engines and sits in the eye of Google, Bing, MSN, Yahoo etc. as a backlink for your website and enhances your site ranking.
Define Page Rank.
Ans: Page Rank is a set of algorithm for link analysis named after Larry Page and employed by Google search engine towards defining a numerical value from 1 to 10 to each component of hyperlinked documents like World Wide Web. The value accepts only round figure that means decimal are not allowed. Page rank is calculated by their inbound links
Establish a Difference Between PR & SERP.
PR is Page Rank which is defined by quality inbound links from other website or web-pages to a web page or website as well as say the importance of that site.
SERP stands for Search Engine Result Page is the placement of the website or web-page which is returned by search engine after a search query or attribute.
What is Cache
Cache is the process performed by search engine crawler at a regular interval of time. It used to scan and take snapshot of each page over World Wide Web as well as store as a backup copy. Almost every search engine result page incorporates a cached link for every site. However, clicking over cached link show you the last Google cached version of that specific page rather than of current version. Also, you can directly prefix
What do you know about Adsense?
Adsense is a web program conducted by Google that enables publishers of content websites to cater text, rich media, image, video advertisements automatically which are relevant to content of website and audience. These advertisement are included, maintained and sorted by Google itself and earn money either by per-click or per-impression basis.
Can You Define Adword
Adword is referred as the main advertising product of Google which is useful to make appear your ads on Google and its partner websites including Google Search. This Google’s product offer PPC (Pay Per Click) advertising which is a primary module and incorporate a sub module CPC (Cost Per Click) where we bid that rate that will be charged only when the users click your advertisement. One another sub module is CPM (Cost Per Thousand Impression) advertising where advertiser pay for a thousand impression on flat rate to publisher. In addition it also includes website targeted advertising of banner, text and rich-media ads. Moreover, the ad will appear especially to those people who are already looking for such type of product you are offering as well as offer to choose particular sites with geographical area to show your ads.
What is PPC
PPC is the abbreviated form of Pay Per Click and is a advertisement campaign conducted by Google. It is referred as a primary module with two sub module CPC (Cost-per-click) and CPM (Cost per thousand impression) through bidding and flat rate respectively. In CPC the advertiser would be only charged when the user click over their advert.
What are The Aspects in SEO
The main aspects in SEO are divided in two class: SEO On-Page and SEO Off-Page.
SEO On-Page includes Meta tag, description, keywords optimization, site structure and analysis, etc.
SEO Off-Page aspect are Keyword Research, unique and quality content, link building through Blog Comments, Blog Posting, Article submission, Press Release, Classified posting, Forum posting.
How can you achieve Google Page Rank
Generally, Google Page Rank is based on inbound links, therefore, more backlinks you congregate more your page rank will be. Also, it is influenced by rank of page which is linked to you. One other thing to consider is that older your website will be, it will be more favorable and trusted to Google. Google reward those websites who incorporates lots of pages, tons of incoming link and also healthy quantity of internal links to another pages within the site. In respect of SEO projects, relatively it is not so significant but delivers a picture about work to perform towards earning inbound links.
Why The Title Tag in Website is Valuable?
In our SEO efforts Title Tags are very earnest. It is highly recommended to include a Unique Title that exactly says about the contents sits in that page. It is valuable because this is thing which appears in the search engine result section and tells the user & search engine, what is about this page.
Do You Know About Blog Flipping?
Blog Flipping is the practice to sale a blog when it becomes famous and popular as well as driving healthy amount of traffic
What Things are Significant in Organically Ranking a Website
Basically there are various things that is being employed for organically ranking a website which can be classified in 3 distinct categories:
Website content: It must be quality and unique content as well as most be well optimized and well structured.
Website structure: This include TAGS, clear navigation, ensuring usability, validation of HTML errors and miscellaneous.
Back-links: You can create a link for any where but prior to this it is obvious to ensure for relevant site and healthy link.
Can You Establish a Difference Between SEM and SEO
SEO is a set of processes to get our website or pages appear in search engine result page. On the other hand SEM is search engine marketing being used in practice to purchase advertising space in search engine page result.
Define and Differentiate Webmaster Tool & Analytics Tool
Webmaster Tool is a free service catered by Google which provide us a complete report for indexed data, crawling errors, backlinks information, search queries, website malware errors, CTR and submitting XML sitemap. Basically, it acts as a mediator between website and server provide complete overview of data, issues and other queries.
Google Analytic is a free web analysis tool first rolled out in late 2005 but generally it become available for users in August 2006. This tool acts between website & internet browser/users and offers complete overview of visitors statistics which exactly says about general website activities like page views, site visits, bounce rates, average time spent on site or pages, sources of traffic, location etc. It is also obvious for tracking Adword queries
What is The Meaning of Competitive Analysis
Competitive analysis, as its name suggested it is establishment of a comparison of data between the website I am optimizing and that website who rank highly in search results. It will be a great source of idea.
What is a Backlink
Backlink is simply another live link on the Internet that directs back to the site that is being promoted.
What is E-Mail Marketing?
Email Marketing is a part of Internet marketing in which we make a direct mail marketing campaign for the promotion of a product or any service provider. It is very effective way I am going to explain it just right below for better understanding
Define Site Map?
The content of web page is read by search engine bots after converting to XML, bots read the content easily by placing site map in the site.
Define Analytics
You can analyses traffic to your site, most of the sites provide analyses and thus, it is used to track results of SEO work.
Define Cloaking?
Cloaking has two separate pages, one is showed to visitors of your site and other is to show to Google Bot.
Explain What is Landing Page?
Landing page is the web page where our website visitors arrive at after clicking on a link. It could be our home page, or any other web page in our Web Site
When To Use a Landing Page:
We should create targeted landing pages anytime when we can control where people will be coming from and our goal is a specific transaction such as registration, sales or sign-ups.
What is Directory Submission
Search Engine Submission is the process of submitting a website URL to search engines and search directories in order to get it listed on the search site.Search engines and directories are the main sources of traffic for almost every website, thus professional website submission to the major search engines and directories is extremely important.
What is The Benefit of Classified Submission
Benefit of Classified submission is helpful to get advertise your business over the web world. Classified submission are good for generating traffic. Classifieds are usually instant active, which could be very effective to increase your ranking in search engines which ultimately increase traffic to your website and you also start getting good business.
2nd
classified submission can improve your current traffic as well as you can improve better ranking to your sites. With the classifieds ads is the easiest way that people can find their necessary services through.here some classified site you can use it.
www.clickIndia.com
www.quikr.com
www.olx.in
www.click.in
www.locanto.in
www.vivastreet.co.in
www.adoos.in
www.indialist.com
www.khojle.in
www.adeex.com
What is Article Submission
Article submission to promote your website: Once you publish an article on a popular article directory, lots of people will read your article. If these readers find your content interesting and informative, they will obviously love to know more about your business, and thus, will visit your site through the link that you provide in your resource box. So a well-written article posted on a good article directory will soon bring you new customers.
Top 10 Article Sites
Ezinearticles.com
ArticlesBase.com
Buzzle.com
SearchWarp.com
ArticleAlley.com
GoArticles.com
Web-Source
ArticleSet.com
WebProNews.com
Amazines.com
What is Press Release Submission.
Press Release or Product Release Submission is a Submission of your product to Press Release sites. This is a whole new technique to increase traffic and sales to your websites.
Press Release is a complete website promotion service.
Increases Targeted Traffic to your Website.
Enhances your sites in Google Page Rank.
Increases one way valid Backlinks to your website.
Increases your Product Sales.
Helps to get your pages crawl easily by major search engines.
WHAT IS SOCIAL BOOKMARKING IN SEO & WHY IT IS IMPORTANCE
Social bookmarking has become a great tool in building web presence and promoting a business on the Internet. In addition, if you place your links wisely and know which social bookmarking sites offer dofollow links, this strategy will also help your search engine optimization (SEO) efforts.
What is Link Building
Increasing the traffic to your website is only possible through successful link building. The best way to link popularity or link building is to seek for permanent links on related pages, as this ensures quality incoming traffic as well as high search engine rankings. Link exchanges and high PR connections are very important for the popularity of any website.
What is Blog Submission
You have a blog and you are good blog poster as well as your writing are so strong that people would like visit and read these posts, but you have not enough readers and blog popularity, here comes the need of Blog Submission services. Having blog listed in various blog directories provide you direct traffic as well as keyword ranking in google which generate natural traffic towards your blog!
What is Local Business
Local Business SEO can be implemented for businesses providing services in particular area. As these local businesses can serve only a particular region only. Normally local businesses promote their product and services using offline marketing and advertising which may include spreading vouchers, banners, posting flyers, business cards, catalog, ad in local newspapers, local radio ad, ad in a local city magazine, cold calling etc. These are some of the well know ways to promote a local business in local surroundings.
What is Rss Feed
RSS stands for "Really Simple Syndication" and it's intention is to allow people to share content across the internet easily and effectively. You may not realize this, but having, and advertising your RSS feeds can actually help your search engine rankings, both inadvertently and directly
What is signature linking in SEO
A signature is generally added under your comments in a forum. Most forums will provide an area in your member profile where you can create on for your self. It has a link in it to your website or blog. Once you have created the signature and saved it when you make a post it automatically will show up with your post. This enables others to visit your site if they want to learn more about you or your products and services.
This also creates a back link to your website which helps increase your site ranking.
Interview Tips
1- Remain honest throughout the interview and explain those topics which you know well. If you are asked about any topic which you don’t know then says politely to the interviewer that you do not know the answer to the question.
2- Dress neatly and speak politely.
3- Make sure to learn about the company backgrounds before you go for the interview. Interviewers are impressed if they find the interviewee knowing about the company background, its policies and its services.
4- Be comfortable and patiently listen to the questions put up by the interviewer. You should not be in a hurry to answer questions.
Best Of Luck
here is the list of latest & frequently asked technical SEO interview questions and answers for the candidates who are willing to grab a new job in SEO field in the very first attempt.
Define SEO?
SEO is the abbreviated form of “Search Engine Optimization”. It is the set of process in account of which a website or web page is being constructed or optimized that helps them to enhance their appearance or visibility at top in SERPs (Search Engine Result Pages).
What is Search Engines?
Search Engine is Key of Finding Specific Information on the vast expanse of the World Wide Web
the most important tools for finding information on the web.
Yahoo
Bing
Tell me something about Google.
Google is the world’s largest and renowned search engine incorporating about 66.8% of market share. It was introduced in 1998 by students of Stanford University students Sergey Brin and Larry Page. The unique algorithmic ranking system is considered as its key of success. Apart of Google Mail services there are various worthy and useful tools are being offered absolutely free which include Blogger, Feedburner, YouTube, Google Plus, Adsense, Webmaster Tools, Adword, Analytics and many more.
1. Which is the most important area to include your keywords? – Page title and Body text are the most important areas where we can include keywords for the SEO purpose.
2. What are webmaster tools? – Webmaster tools is a free service by Google from where we can get free Indexing data, backlinks information, crawl errors, search queries, CTR, website malware errors and submit the XML sitemap.
3. What is the best way to maximize the frequency of crawling of your website by search engines? – Frequently adding new, original and quality content on the website.
4. Do you know who is Danny Sullivan – He is a Journalist who covers the field of web search, considered as search engine guru and editor at searchengineland.com
5. Who is Matt Cutts? – He is the head of web spam team at Google.
6. What is the best criterion to identify the value of a backlink? – The authority of the domain, quality of the content on the page where the backlink is provided and then the page rank of the website.
7. What is keyword proximity? – Keyword Proximity is a measurement criteria of the closeness of the keywords within the Page Title, Meta Description and Body Text.
8. What is keyword prominence? – Keyword prominence is the location of the keywords in the page title, meta description and body
9. Difference between exit rate and bounce rate? – Bounce rate is the percentage of people who leaves a particular website just after visiting a single page on this and exit rate refers to the percentage of people who leaves from a particular page
10. What is the Panda update and which is its current version? – Panda is a search algorithm update by the Google to take on the content farms, low quality websites and the websites getting low quality backlinks, Google removed a lot of the webpage from the higher search index during this update and the current version of Panda is #24 updated on January 23rd 2013…
11. What was caffeine update? – Caffeine update was rolled out by Google in June 2010 and the main purpose of this update was to include more fresh results in the search index, at least 50%.
12. A customer can give you an access to only one tool, which one will you choose, Webmasters or Analytics? – Of Course Webmaster tools, because these are almost the essential tools for the search engine optimization, we can have some analytics data in the webmasters as well. But now due to the inclusion of webmaster data in Analytics, we would like to have access to Analytics.
13. What is 404? – It is a server error code which is returned by the server what a particular webpage or the file is missing from the webhost server.
14. What is 301 redirect – It is a SEO friendly version of permanent redirect for the WebPages or the domains.
15. What is 302 redirect – It is a temporary redirect.
16. What is robots.txt? – Robots.txt is a text file used to give instructions to the search engine crawlers about the caching and indexing of a webpage, domain, directory or a file of a website.
17. What are the other methods to restrict a webpage from the search index? – we can use no index meta tag.
18. What are Google Webmaster Tools crawl errors? – Crawl errors provide the information about the URL’s of your website which are not accessible but linked from somewhere.
19. What is a landing page? – a landing page is a page in the website which is designed to attract the visitors to contact/subscribe/buy a service or the product by reading few lines of important information about that particular service or the product on that page.
20. What is the recent change in Google Analytics? – Real time visitors info, visitors flow, webmaster tools SEO data and website speed data
21. How to handle the duplicate page in the website? – using canonical tag. Read more here
22. How many heading tags are there in HTML? – 6 tags, from H1 to H6
23. Can we use more than one H1 on a single webpage? – Of course, if there is a need of describing two related topics on the same page then we can use, but using more than 2 or 3 will not provide any credit to the search engines.
24. Italic or Bold, which is more useful? – Both are almost same but Italic has a slight more better for keyword targeting on the webpage
25. What are top SEO ranking factors? – Quality of content on the webpage, quality and quantity of backlinks to the webpage, anchor text used in the backlinks, domain authority, social sharing metrics and some other traffic metrics like page CTR, bounce rate and average time on the webpage.
26. What are the criteria for removing a webpage from Google search index? – It should return a 404 not found error or it should be 301 permanently redirected.
27. Some basic and quick steps to increase the webpage speed. – removing the unused code and scripts. Replacing internal and inline CSS with the external CSS. Using web server’s page compression methods. Using small sized images or minimizing the no. of images.
What was the recent update which Google had and what changes would you suggest for it?
Google recently had the Penguin update which was a measure to control web spam. Penguin update had penalized websites which had a spammy backlinking profile and returned more semantic results. Semantic results were based on the relationship between words present on the search query. Penguin trusted sites that had original and good content, fresh content, good social media presence and quality organic links.
What all verticals have you handled so far?
Verticals means on what themes of websites have you worked so far- this may include education, real estate, IT, travel, shopping, jobs etc.
What do you understand by the Panda update?
The Panda update was done to improve the quality of search results in Google. Panda update also known as the farmer update was done to eliminate content farms which provided less user friendly experience. It used machine language scalability as one of the important metrics for judging relevancy of a web page. All the focus was transformed on the user and now quality content, proper design, proper speed, proper use of images and videos, content to ad ration all mattered more after the Panda update. You need to optimize your site for better clickthrough rate and a less bounce rate.
What is Google Sandbox?
Google Sandbox is an imaginary area where new and less authoritative sites are kept for a specified time period until they establish themselves of being displayed on the search results. It happens by building too many links within a short period of time.
What is the difference between on page and off page seo?
On page seo means optimizing your website and making changes on title, meta tags, site structure, site content, solving canonicalization problem, managing robots.txt etc.
Off page optimization means optimizing your web presence which involves backlink building and social media promotion.
How will you solve canonicalization issue or what is .htacess file?
htacess file is used to solve the canonicalization issue of a website. It may happen that the home page of the site may take several urls like http://www.example.com or http://www.example.com/index.html or http://example.com . The search engines might treat these url as different and may divide the link juice gained by having various backlinks made with any of these 3 urls. The link juice gets divided between these three urls equally. .htacess file is created to have a single url of the home page so that the link juice is passed onto single url.
What is keyword stemming?
Keyword stemming is the process of finding out the root word from the search query. A query having the word “ playful” would be broken down to the word “play” with the help of stemming algorithm. The search results returned would be having the word ” play” in it.
What is LSI?
LSI stands for Latent Semantic Indexing. It is a data retrieval technique which finds connection between words and the use of synonyms while fetching data from the index.
What do you know about the Florida update?
Florida update happened on November 16th 2003. This update applied stemming, maintained local rank, penalized over optimized sites by applying filter etc. In short, it modified the search results before presenting it to the user by applying filters.
What are the limitations of title and description tags?
Title tag can be between 50-60 characters and meta description tag can be between 150-160 characters.
Does Google uses keyword tags?
No, Google does not make use of keyword tags.
What was your exact job profile in your previous company?
Provide a suitable explanation about your job profile which would include your job responsibilities and the amount of work you have handled so far.
What tools do you use for doing seo?
I use Google webmaster tools, Google Analytics, Open site explorer, Alexa, Website grader etc.
What are your good qualities?
You will have to answer here about your good qualities like- I am hardworking, sincere, punctual, love to accept challenges etc.
What is the difference between Seo and Sem?
Seo stands for Search Engine Optimization while Sem stands for Search Engine Marketing. Seo provides organic traffic to a website with the help of search engines while Sem involves the use of Google adwords and other paid channels of advertising.
What is PPC?
PPC stands for Pay Per Click. It is a form of advertising methodology in which the advertiser pays for every click on their ads. Google uses this form of advertising in its channel of advertising called Adwords.
Which is better Robots.txt or Meta Robots Tag?
Meta Robots tag is much better as it helps in forcing the search engine crawlers not to index and display the hidden pages in your server.
Do you use separate Seo strategies for Google,Yahoo and Bing?
Yes I use separate strategies for Google,Yahoo and other search engines.More backlinks are required for Google .It pays more attention to backlinks and site authority while Yahoo and Bing pays more attention to title and Meta tags. Hence, a site takes time to rank on Google as compared to Yahoo and Bing.
How will you increase the Pagerank of a page?
By building more backlinks from authority sites and high page rank webpages.
How will you check the number of backlinks of your competitors site?
With the help of the link operator on Google and by using various external tools like Alexa, Backlink Watch , Open Site Explorer, Backlink finder etc.
Which is more important- Building backlinks to a website or building great content?
Both are important. Building great content is necessary as it is your first step towards ranking ;and building backlinks helps to build authority to your website and is an important metric for ranking well. Hence both should go parallel and both are equally important.
If a website has a search engine saturation of 40% , what does that mean?
It means 40% of web pages from that particular website are indexed by the search engine.
What do you mean by anchor text?
Clickable text written on an hyperlink is known as anchor text. It is of great value to the search engines and is used for evaluating the relevance of web pages with respect to search queries.
How will you treat Web standards while optimizing a website?
Google loves web standards hence I will apply the web standards provided by W3C while optimizing a web site.
What methods would you apply for decreasing the loading time of a website?
I would use external style sheets, less images (unless necessary), optimize the images and decrease the file sizes of the image without reducing the quality of the image, use CSS sprites to reduce HTTP requests etc.
Which tools do you use for choosing keywords?
I use Google Keyword tool, Wordtracker tool, Wordstream, Seo book keyword tool etc.
*Remember certain tools are paid but you may use the trial version for some days.
What blogs and sites do you regularly visit to update yourself?
I follow Matt Cutts blog. Seomoz blog, Seochat forums, Searchengineland.com,Seo book, Seosandwitch etc.
What are doorway pages?
These are pages that are specially created to rank high on search engines using deceptive techniques. Doorway pages do not provide useful content but instead redirect users to the main page.
What are the Social Media channels you have used for marketing?
I have used blogs like blogger,wordpress,typepad etc, social bookmarking sites like Digg,Jumptags,Delicious etc., social networking sites like Facebook,Linkedin etc., Video Sharing sites like Youtube,Vimeo etc.
What would you suggest to the client who has a website made on Flash? How would you do Seo for that site?
Search engines find it harder to parse the contents presented using Flash. I would suggest the client to use an alternative to flash like HTML 5.
What do you understand by Frames in HTML?
A frame is a HTML technique which divides the content of a page onto several parts. Search engines see Frames as completely different pages and as such Frames have a negative impact on Seo. We should avoid the usage of Frames and use basic HTML instead.
Which is the popular search engine in Russia?
Yandex is popular in Russia.
If the Meta robots tag has a value of "no index, no follow" what does it mean?
It means the search engine crawlers would not index the contents and would not follow the links present on the page.
What is The Difference Between Indexing and Crawling
When the Search Engines come on your website and read the data or find the data, this process is called crawling.
Whenever Search Engines come on your website, which ever page they crawl, they take a copy of that page with them and save it on their server. This process done by the search engine is called Indexing
Which Four Search Engines Comprise 90%+ of All General Web Search Traffic
Google, Yahoo!, MSN/Live and Ask
Explain Distinct Types of SEO Practice
Primarily two types of SEO are being sporting in practice – Off-Page SEO and On-Page SEO.
Off-Page SEO is the method of earning backlinks from other websites in order to enhance the ranking of the site. This method include various method of SEO including Blog posting, forum, article submission, Press release submission, classified and miscellaneous
On-Page SEO is the process of optimizing a website which includes on-site work such as writing content, title, description, Alt tag, Meta tags as well as ensuring web-page’s code and design which can be indexed and crawled by search engines properly.
What are the different techniques used in Offpage SEO?
There are lots of techniques used in Offpage SEO work. Major Techniques are:
Directory Submission
Social Bookmarking
Blog Post
Article Post
Press Release Submission
Forum Posting
Yahoo Answer
Blog Comment
Deep link Directory Submission
Regional Directory Submission and all that.
Define Blog, Article & Press Release
Ans: A blog is referred as an information or discussion published on website or World Wide Web incorporating distinct entries called as posts. Basically, the blog is referred as everything thing where you can include others too. It is more individual in contrast to article and press release. It is also considered as very personal in subject to both style and comprised ideas and information and can be written in the way just like you may talk to your readers. It is also called Web diary or Online Diary.
The articles are concerned with specific topic or event and are highly oriented towards an opinion instead of information. An article is supposed to be more oriented towards showing up opinions, views and idea. Generally, it is written by a third party or expert of any specific field.
Press Release is related with a specific action or event which can be republished by distinct medium of mass-media including other websites. It should be simple, short and professional. It conveys a clear message or information.
What Are Meta Tags?
HTML meta tags are usually referred as tags of page data which sits between opening and closing head tags of a document’s HTML code. Actually these are hidden keywords who sits in the code. These are invisible to visitors but are visible and readable by Search Engines.
2.Meta tags are HTML codes that are inserted into the header on a web page, after the title tag. In the context of search engine optimization,
Example:
<head>
<title>Not considered as Meta Tag, even required anyway</title>
<meta name=”description” content=”Write your description here” />
<meta name=”keywords” content=”Write your keyword here” />
</head>
Difference Between Keyword & Keyword phrase
The keyword term is basically concerned with a one-word term, on the other hand a keyword phrase considered as employment of two or more word-combinations. Therefore, it is very confounded to get high ranking in account of one-word keyword term until the one-word keyword has little online competition. Therefore, this practice is not encouraged to employ. In order to drive more traffic and top ranking in SERP it is recommended to employ keyword phrase.
What Do You Know About Black Hat SEO
In order to attain High Ranking in search engine result page, websites go for various methods and techniques which are characterized by two categories.
The method which are implemented and acceptable according to search engine guidelines are White Hat SEO, on the other hand, the method which are less acceptable or instructed to avoid in search engine guidelines are “Black Hat SEO”.
Can You Tell Me Some Black Hat SEO Techniques
Some Black Hat SEO techniques are:
Keyword Stuffing
Cloaking
Doorway Pages or Gateway Pages
Link Farming
Hidden Text, etc.
What is Spider
Spider also called as bot, crawler or robot is a set of computer program that browses World Wide Web in methodical and orderly fashion as well automatically scan the web-page and website for updated content and download a copy to its data center to index.
Name the bots (spider) of major search engine?
Ans: The name of bots/spider of Google search engine is Google Bot, Yahoo Slurp for Yahoo search and Bing Bot for Bing search engine.
Can you differentiate ‘Nofollow’ and ‘Dofollow
Nofollow link is exactly vice-versa of Dofollow link. These are non-crawling link which are not passed by search engines bot and hence can’t be cached or indexed. It is obvious when we wish to prevent a link from crawling and indexing.
Dofollow link is a kind of hyperlink which says all search engines crawlers to pass through which also put an impact over page rank. When we opt to employ or attempt to achieve a Dofollow link then it is counted by search engines and sits in the eye of Google, Bing, MSN, Yahoo etc. as a backlink for your website and enhances your site ranking.
Define Page Rank.
Ans: Page Rank is a set of algorithm for link analysis named after Larry Page and employed by Google search engine towards defining a numerical value from 1 to 10 to each component of hyperlinked documents like World Wide Web. The value accepts only round figure that means decimal are not allowed. Page rank is calculated by their inbound links
Establish a Difference Between PR & SERP.
PR is Page Rank which is defined by quality inbound links from other website or web-pages to a web page or website as well as say the importance of that site.
SERP stands for Search Engine Result Page is the placement of the website or web-page which is returned by search engine after a search query or attribute.
What is Cache
Cache is the process performed by search engine crawler at a regular interval of time. It used to scan and take snapshot of each page over World Wide Web as well as store as a backup copy. Almost every search engine result page incorporates a cached link for every site. However, clicking over cached link show you the last Google cached version of that specific page rather than of current version. Also, you can directly prefix
What do you know about Adsense?
Adsense is a web program conducted by Google that enables publishers of content websites to cater text, rich media, image, video advertisements automatically which are relevant to content of website and audience. These advertisement are included, maintained and sorted by Google itself and earn money either by per-click or per-impression basis.
Can You Define Adword
Adword is referred as the main advertising product of Google which is useful to make appear your ads on Google and its partner websites including Google Search. This Google’s product offer PPC (Pay Per Click) advertising which is a primary module and incorporate a sub module CPC (Cost Per Click) where we bid that rate that will be charged only when the users click your advertisement. One another sub module is CPM (Cost Per Thousand Impression) advertising where advertiser pay for a thousand impression on flat rate to publisher. In addition it also includes website targeted advertising of banner, text and rich-media ads. Moreover, the ad will appear especially to those people who are already looking for such type of product you are offering as well as offer to choose particular sites with geographical area to show your ads.
What is PPC
PPC is the abbreviated form of Pay Per Click and is a advertisement campaign conducted by Google. It is referred as a primary module with two sub module CPC (Cost-per-click) and CPM (Cost per thousand impression) through bidding and flat rate respectively. In CPC the advertiser would be only charged when the user click over their advert.
What are The Aspects in SEO
The main aspects in SEO are divided in two class: SEO On-Page and SEO Off-Page.
SEO On-Page includes Meta tag, description, keywords optimization, site structure and analysis, etc.
SEO Off-Page aspect are Keyword Research, unique and quality content, link building through Blog Comments, Blog Posting, Article submission, Press Release, Classified posting, Forum posting.
How can you achieve Google Page Rank
Generally, Google Page Rank is based on inbound links, therefore, more backlinks you congregate more your page rank will be. Also, it is influenced by rank of page which is linked to you. One other thing to consider is that older your website will be, it will be more favorable and trusted to Google. Google reward those websites who incorporates lots of pages, tons of incoming link and also healthy quantity of internal links to another pages within the site. In respect of SEO projects, relatively it is not so significant but delivers a picture about work to perform towards earning inbound links.
Why The Title Tag in Website is Valuable?
In our SEO efforts Title Tags are very earnest. It is highly recommended to include a Unique Title that exactly says about the contents sits in that page. It is valuable because this is thing which appears in the search engine result section and tells the user & search engine, what is about this page.
Do You Know About Blog Flipping?
Blog Flipping is the practice to sale a blog when it becomes famous and popular as well as driving healthy amount of traffic
What Things are Significant in Organically Ranking a Website
Basically there are various things that is being employed for organically ranking a website which can be classified in 3 distinct categories:
Website content: It must be quality and unique content as well as most be well optimized and well structured.
Website structure: This include TAGS, clear navigation, ensuring usability, validation of HTML errors and miscellaneous.
Back-links: You can create a link for any where but prior to this it is obvious to ensure for relevant site and healthy link.
Can You Establish a Difference Between SEM and SEO
SEO is a set of processes to get our website or pages appear in search engine result page. On the other hand SEM is search engine marketing being used in practice to purchase advertising space in search engine page result.
Define and Differentiate Webmaster Tool & Analytics Tool
Webmaster Tool is a free service catered by Google which provide us a complete report for indexed data, crawling errors, backlinks information, search queries, website malware errors, CTR and submitting XML sitemap. Basically, it acts as a mediator between website and server provide complete overview of data, issues and other queries.
Google Analytic is a free web analysis tool first rolled out in late 2005 but generally it become available for users in August 2006. This tool acts between website & internet browser/users and offers complete overview of visitors statistics which exactly says about general website activities like page views, site visits, bounce rates, average time spent on site or pages, sources of traffic, location etc. It is also obvious for tracking Adword queries
What is The Meaning of Competitive Analysis
Competitive analysis, as its name suggested it is establishment of a comparison of data between the website I am optimizing and that website who rank highly in search results. It will be a great source of idea.
What is a Backlink
Backlink is simply another live link on the Internet that directs back to the site that is being promoted.
What is E-Mail Marketing?
Email Marketing is a part of Internet marketing in which we make a direct mail marketing campaign for the promotion of a product or any service provider. It is very effective way I am going to explain it just right below for better understanding
Define Site Map?
The content of web page is read by search engine bots after converting to XML, bots read the content easily by placing site map in the site.
Define Analytics
You can analyses traffic to your site, most of the sites provide analyses and thus, it is used to track results of SEO work.
Define Cloaking?
Cloaking has two separate pages, one is showed to visitors of your site and other is to show to Google Bot.
Explain What is Landing Page?
Landing page is the web page where our website visitors arrive at after clicking on a link. It could be our home page, or any other web page in our Web Site
When To Use a Landing Page:
We should create targeted landing pages anytime when we can control where people will be coming from and our goal is a specific transaction such as registration, sales or sign-ups.
What is Directory Submission
Search Engine Submission is the process of submitting a website URL to search engines and search directories in order to get it listed on the search site.Search engines and directories are the main sources of traffic for almost every website, thus professional website submission to the major search engines and directories is extremely important.
What is The Benefit of Classified Submission
Benefit of Classified submission is helpful to get advertise your business over the web world. Classified submission are good for generating traffic. Classifieds are usually instant active, which could be very effective to increase your ranking in search engines which ultimately increase traffic to your website and you also start getting good business.
2nd
classified submission can improve your current traffic as well as you can improve better ranking to your sites. With the classifieds ads is the easiest way that people can find their necessary services through.here some classified site you can use it.
www.clickIndia.com
www.quikr.com
www.olx.in
www.click.in
www.locanto.in
www.vivastreet.co.in
www.adoos.in
www.indialist.com
www.khojle.in
www.adeex.com
What is Article Submission
Article submission to promote your website: Once you publish an article on a popular article directory, lots of people will read your article. If these readers find your content interesting and informative, they will obviously love to know more about your business, and thus, will visit your site through the link that you provide in your resource box. So a well-written article posted on a good article directory will soon bring you new customers.
Top 10 Article Sites
Ezinearticles.com
ArticlesBase.com
Buzzle.com
SearchWarp.com
ArticleAlley.com
GoArticles.com
Web-Source
ArticleSet.com
WebProNews.com
Amazines.com
What is Press Release Submission.
Press Release or Product Release Submission is a Submission of your product to Press Release sites. This is a whole new technique to increase traffic and sales to your websites.
Press Release is a complete website promotion service.
Increases Targeted Traffic to your Website.
Enhances your sites in Google Page Rank.
Increases one way valid Backlinks to your website.
Increases your Product Sales.
Helps to get your pages crawl easily by major search engines.
WHAT IS SOCIAL BOOKMARKING IN SEO & WHY IT IS IMPORTANCE
Social bookmarking has become a great tool in building web presence and promoting a business on the Internet. In addition, if you place your links wisely and know which social bookmarking sites offer dofollow links, this strategy will also help your search engine optimization (SEO) efforts.
What is Link Building
Increasing the traffic to your website is only possible through successful link building. The best way to link popularity or link building is to seek for permanent links on related pages, as this ensures quality incoming traffic as well as high search engine rankings. Link exchanges and high PR connections are very important for the popularity of any website.
What is Blog Submission
You have a blog and you are good blog poster as well as your writing are so strong that people would like visit and read these posts, but you have not enough readers and blog popularity, here comes the need of Blog Submission services. Having blog listed in various blog directories provide you direct traffic as well as keyword ranking in google which generate natural traffic towards your blog!
What is Local Business
Local Business SEO can be implemented for businesses providing services in particular area. As these local businesses can serve only a particular region only. Normally local businesses promote their product and services using offline marketing and advertising which may include spreading vouchers, banners, posting flyers, business cards, catalog, ad in local newspapers, local radio ad, ad in a local city magazine, cold calling etc. These are some of the well know ways to promote a local business in local surroundings.
What is Rss Feed
RSS stands for "Really Simple Syndication" and it's intention is to allow people to share content across the internet easily and effectively. You may not realize this, but having, and advertising your RSS feeds can actually help your search engine rankings, both inadvertently and directly
What is signature linking in SEO
A signature is generally added under your comments in a forum. Most forums will provide an area in your member profile where you can create on for your self. It has a link in it to your website or blog. Once you have created the signature and saved it when you make a post it automatically will show up with your post. This enables others to visit your site if they want to learn more about you or your products and services.
This also creates a back link to your website which helps increase your site ranking.
Interview Tips
1- Remain honest throughout the interview and explain those topics which you know well. If you are asked about any topic which you don’t know then says politely to the interviewer that you do not know the answer to the question.
2- Dress neatly and speak politely.
3- Make sure to learn about the company backgrounds before you go for the interview. Interviewers are impressed if they find the interviewee knowing about the company background, its policies and its services.
4- Be comfortable and patiently listen to the questions put up by the interviewer. You should not be in a hurry to answer questions.
Best Of Luck
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