SearchCap: Google Webmaster Tools Upgrade, Yoast Plugin Bug & Mobile Growth

• Yoast WordPress SEO Plugin Vulnerable To Hackers
  Millions of WordPress sites may be exposed to a Blind SQL Injection vulnerability due to a security hole in the very popular Yoast SEO plugin. The plugin has been updated, make sure to update your plugin.
  
• Report: Brands May Lose 10K to 60K Visitors Per Month To PPC Trademark Bidding
  BrandVerity’s Q4 study looks at trademark usage in paid search across 10 industry verticals.
  
• Study: Growing “Mobile Fanatics” Segment Search More, Increasingly Shun PCs
  New consumer survey data from Thrive Analytics (for the Local Search Association) reflect the emergence of a large and growing mobile user segment dubbed “mobile fanatics.” Just over 40 percent of the U.S. smartphone population, these mobile users search more and rely more on their mobile devices than conventional smartphone users. The segment is defined […]
  
• How Competitive Analysis Leads To A Better B2B SEO Program
  A key element in shaping your SEO program is understanding your competition. To illustrate this, columnist Derek Edmond takes us through a recent competitive analysis performed for a client.
  
• More Hardcore A/B Testing: V2 Of The Free AdWords Script
  After sharing a testing script last month, columnist Daniel Gilbert reviewed feedback and used it to make improvements.
  
• Google Webmaster Tools Adds Blocked Resources Report & Updates Fetch & Render Tool
  Google adds a report that shows you which resources you’re blocking GoogleBot from by host name and updates the fetch & render tool.
  
• The Growth Of Direct Answers: How Should SEOs React?
  More and more often, SERPs are including answers, not just links to answers. Columnist Mark Traphagen recaps an SMX West panel that explores the effects.