How to build an in-house search marketing team

In part 1 of this two-part series, Contributor Simon Heseltine outlines various internal organizational structures and explains how each will help build, grow and maintain an in-house search marketing team. MORE Building, growing and maintaining an in-house search marketing team can be a challenge for any organization. In Part 1 of this two-part series, “How to build an in-house search marketing team,” I will address each...

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Content marketing & SEO: The scalable way to be in the right place at the right time

Digital marketers agree about the importance of SEO and content marketing, but contributor Marcus Miller says they're too often kept in completely separate silos. Here's how to bring them together. Content marketing and search engine optimization (SEO) are both titans of modern marketing, yet they’re not spoken about in the same conversation often enough. In this article, I will take a quick look at content marketing and SEO and then detail how you can integrate these two approaches to supercharge your results from each approach. What...

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Bing Providing Detailed Answers From Third-Party Web Sites Like Google

Bing seems to now be providing detailed answers to your queries at the top of their search results, pulled/sourced from third-party web sites, much like how Google does with their knowledge graph answers. This step will likely anger publishers as much as when Google started doing this. @TheRomit spotted that a search in Bing for [rebuild spotlight index] returns step by step instructions taken from Apple’s support web page on how to take...

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Google’s Mobile-Friendly Update Is Rolling Out Right Now

Google confirmed in a blog post that the mobile-friendly algorithm update is rolling out now. The company also reaffirmed that this update doesn’t equally apply to all devices or results: Affects only search rankings on mobile devices Affects search results in all languages globally Applies to individual pages, not entire websites Google has put together another FAQs document for webmasters. The company says that webmasters or publishers...

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Why You Must Account For Seasonality In SEO & SEM Projections

Digital marketers must often make projections when creating strategies for search engine optimization, PPC, social media and even conversion rate optimization. This usually happens when a client or prospect asks for some idea of what can be achieved when signing up for the service. Or for an in-house SEO or SEM, it would occur at the beginning of a new project or campaign. After years of doing online marketing for many large and sophisticated...

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Everything You Need To Know About Google’s New Stance On Mobile

There’s no mistaking the fact that Google is driving the mobile revolution. Google is the world’s largest mobile platform provider (Android). Google is the world’s largest mobile search provider. Google has the largest mobile app store. In other words, Google gets to make the calls on mobile. But things are getting even bigger. Google isn’t satisfied with the biggest piece of the pie for devices, search, and apps. They might eventually own the...

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Google’s Steady Gains In Paid Search Location Tracking A Win-Win

Geography-based bid adjustments are powerful tools that allow advertisers to optimize bids based on a number of different factors related to a user’s location. Whether using Whether using proximity bidding, average household income (HHI) levers, or standard geographic location targets, advertisers now have more ways than ever before to update bids for users that meet different geographic criteria. However, it’s important to note that these...

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