Search engine optimization has 2 major components

Search engine optimization has 2 major components

• On page optimization
• Off Page optimization

On Page Optimization

This is very important component which makes website SEO friendly. This is a mandatory activity which will make your website SEO compatible.

These are the checklist for On-Page SEO:

• Keyword research
• Content strategy
• Optimizing Meta Title tags
• Optimizing Meta Description tags
• Robots.txt optimization
• XML sitemap Generation and Submission
• Internal Linking
• H1 Tags
• Bold Tags
• Google Authorship

Off Page Optimization

These are the activities which is done off the page to boost website rankings  for the targeted keywords and content.

These are the checklist for Off-Page SEO:

• Website Citation links
• One way inbound links
• link from niche publishers websites.
• Web 2.0 properties links
  edudemic.com
• Video Links
• Presentation links

SEO Training in Delhi to get top notch success in your life, career & business.
Stage 1:
What is SEO
Search Engine Optimization (SEO) involves polishing the content, graphics, and source code with specific keywords and key-phrases so that the site shows up in the corresponding Search Engine Result Pages (SERP). The entire site is tweaked to make it search engine-friendly so that the site gets good ranking in top search engines. This in turn, boosts traffic flow to the site.
In short, the site is optimized for search engines to get visibility when corresponding keywords or key-phrases are keyed in. SEO firms with a team of experts optimize the sites by polishing its content, source code, navigation, layout, fonts, colors, and other web designing elements.

There are experts who offer two broad services:

• A general approach – just tweaking the site without maintaining or researching the site’s needs, traffic behavior, and so on.
• A specialized approach – where maintaining the site’s ranking, researching the traffic needs, and promoting the site to networks and relevant sites are also done apart from basic optimization steps.

Part 1: Search Engines – Basic Concepts
Lesson (1):
Overview of Search Engines – Search engines are special sites which rank other sites based on keywords and key-phrases. The ranking is done on certain algorithm after search engine spiders or robots (scanning utility) scan websites – body text as well as source codes. Sometimes this scanning or reviewing of the websites is also done by human-aided team of experts.
Lesson (2):
Types of Search Engines – Search engines are generally scanned by:

• Robots
• Human-aided search directories

There are few major search engines which are comprehensive and accurate in their scanning and ranking. As the ranking is accurate and dependable, the traffic generally trusts the ranking sites.
Lesson (3):
Crawler-Based Search Engines – Web crawlers are special utilities which scan websites on a regular basis to check various parameters, such as:

1. Body text
2. Source code
3. Navigation
4. Layout

…And, many other parameters. These crawlers are known as search engine spiders or robots – basically, a program.
Note:
The spiders cannot read Flash animation, graphic pictures, and Java Script. They love a source code which is spic-n-span. So, care must be taken to create a search engine-friendly website that is useful to the users as well.
The results of these parameters are then placed in special algorithm to rank or index the website page. Although the algorithm is a secret, webmasters who avidly work on this field know the “must have” elements in a website.
Lesson (4):
Human-Powered Search Engines Directories – Search engine directories need human scanning, reviewing, reading, and assessment. So, website pages need to be submitted to the directories for review.
The team of experts would ideally:

• Visit the web page
• Review the page content
• Accept or reject the page

…And, to get a positive response from the editor of the search directory, relevant description must be provided to them. Some important and reliable search directories are Yahoo Directory and Dmoz.
Lesson (5):
META-engines – In a meta-search engine, relevant keywords is submitted to the site’s search box. When done, the meta-search engine would transmit the keyword-oriented search to different individual search engines – simultaneously. After sometime it publishes results from the other search engines – all results are queried.
Lesson (6):
Search Engine Relationships – Search engines through automated robots are most popular search options today. There are many important search engines, such as Google, Yahoo, Bing, and so on.
The search engines take the help of search directories at times as a relevant source to find out about new web pages that has been uploaded in recently. So, webmasters need to submit web pages to some important search directories too, as a promotional task.
Lesson (7):
How Search Engines Rank Pages – The search engines have a detailed database which consists of web pages ranked according to the searched keywords or key-phrases. When the users’ type in relevant keyword, the SERPs is displayed based on the ranking made by the algorithm. Millions of pages are displayed based on the keywords – the relevant one or the most supreme one is ranked first.
Lesson (8):
Importance of Search Engine Ranking – Getting top ranked in search engines remarkably increases traffic, sales prospects, brand image, visibility, prestige, business leads, and much more. SEO has immense prospects and utilities in the Internet marketing. Matured, suave, and prestigious, SEO has a long lasting effect on the market.
Lesson (9):
Keywords and Key-phrases Management – Keywords typed in search engines depend on the age, education, job, and country of the user. When choosing keywords, we need to choose the ones that are relevant to the site – such as describing products or services, business goals, etc. Using “Online Keyword Tools” is helpful no doubt but remember, keyword generation is an ongoing process. Search trends, business objectives, and so on can change with time.
Lesson (10):
Business Needs, Market Segment, and Target Audience – An SEO-centric website has to fulfill certain business needs – and, identifying this aspect is an important to SEO learning. Determining the market segment – domestic and global, and the target audience helps to develop content with a particular tone, style, diction, and so on. Specific area-related directories and social media sites can be roped in to make SEO successful.
Lesson (11):
Review of Customer Base, Behavior, and Need– Customers or quality traffic are the most important entities in a website. It is required to know their needs, behavior, likes, and dislikes. These parameters are determined by checking out the following factors, such as…

• The recent purchase of goods or services
• The frequency with which the goods or services were bought
• The quantity and price of the goods or services

Lesson (12):
Analysis and Research on Competition – Competition is healthy as it is one of the ways to motivate a worker to boost his workmanship. Analyzing and researching further the competition and the competitors in the market, helps to understand website marketing better. SEO cannot be complete without knowing in-depth about the competitive market. You should also know…

• How much strong it is for the business
• Target audience the competitor is addressing
• Customers and their relationship with the competitor

Lesson (13):
Review of Goods Produced by Your Firm – Reviewing the products and services helps in identifying the strong points of the company and the shortcomings that need to be quelled. In SEO, this helps to boost the following parameters…

• Company Image
• Professionalism
• Brand identity
• Reliability

Lesson (14):
Identification of the demographic factors – It is essential to spot people who need your products and services. You also need to know those who would ultimately like to buy your product and whether there are enough customers to make your business successful or profitable. SEO works well when you know the following factors of your buyers…

• Population of the market
• Age & Gender
• Geographical Location
• Income
• Education
• Occupation
• Ethnic background

Lesson (15):
Identification of the psychographic nature of your target audience – Within the group there can be people who decide in buying or not buying a product. The perception for buying a product can vary from one person to another. Why few potential customers didn’t purchase your product? The subtle reason can be identified from Psychographic nature of the person – the personal feature that defines one person from anther. This include…

• Spending behavior
• Brand awareness
• Interests and opinions
• Attitude
• Lifestyle

Lesson (16):
SEO Planning – It is essential to know A-to-Z about target audience so that you know how to rope them in as valuable and long-term customers. Is it profitable to pursue your business objectives with the target audience? How to address the SEO needs to tap the market? Plan up your SEO endeavor by considering the factors, such as…

• How profitable is the market segment?
• How encouraging is the market segment?
• Will the products or services satiate their needs?
• Have the entire target audience been tapped?

…And, identify why target audience buys or does not buy the products or services.
Lesson (17):
Research and Development of Keywords – Some basic tasks included in this section include…

• Prepare list of keywords
• Research on potential keywords
• Find out costly but popular keywords
• Find out less costly but accepted keywords
• Align keywords with budget allocated for SEO
• Check keywords missed out through Keyword Suggestion Tools
• Explore primary-secondary, essential-not-so-essential keywords

Lesson (18):
Optimization of Layout, Navigation, and Skeletal Architecture of the Site – The pages of the website must be tuned as per SEO requirements. Some basic tasks included in this option include…

• Keyword Management:
o Prominence
o Density
o Popularity
o Frequency
• HTML Element Management:
• Structure of the Page Areas
• Layout Management of Pages
• Navigation and Menus Management
• CSS Management
• Content Management
• Local SEO Management of Website

Lesson (19):
Optimization of Site Structure – Search engine-friendly site structure helps robots locate the content they want to search – quickly and effectively. Optimizing site structure is an essential part in SEO. Some basic tasks included in this section include…

• Building User-friendly Site Architecture
• Getting Effective Domain Name, File Names, and Extensions
• Using Proper META Robots Tag
• Developing SEO-Savvy Sitemap

Lesson (20):
Solving Certain SEO-Related Designing Issues – There are many aspects which webmasters need to avoid for making the optimization effort worthy. Some important tasks in this section include…

• Avoiding Graphic-Heavy Files
• Avoiding Flash Files
• Avoiding Frameset Pages
• Avoiding JavaScript
• Using Dynamic, Database-Managed Architecture
• Using SEO-friendly E-commerce Elements</blockquote>
Lesson (21):
Submission of Website – Websites when created as per SEO rules need to be submitted to search engines, directories, carefully. Some tasks included in this section to make the submission process successful, include…

• Learning the Search Engines’ Submission Rules and Guidelines
• Submitting to Search Engines and Directories
• Verifying Submission Process
• Avoiding wrong processes in submission

Lesson (22):
Review and Improvement of the Website – Once submitted, the SEO work does not end. SEO is an ongoing process. A new site which has been submitted must be scanned again and again for bugs and loopholes. Some basic tasks which include in this section are…

• Detecting and Fixing Bugs and Loopholes in Site’s Visibility Section
• Detecting and Fixing Bugs and Shortcomings in Site’s Usability Section
• Detecting and Cleaning the Mess and Orphan Files

Lesson (23):
SEO Spamming – SEO spamming is an integral part in SEO endeavor. It is essential to know the spamming techniques to avoid them – knowingly and unknowingly. Some basis tasks included in this section include…

• Understanding SEO spamming
• Understanding SEO Spam-Traps
• Avoiding SEO Spamming Baits

Lesson (24):
Build, Market, and Manage Links – Top ranking in search engines is not the only criterion wanted by web marketers. The website should also sustain the ranking for sometime to come. Maintaining ranking and bringing more prestige to the search engine results is done through link building. Links are inbound links that point to the website. Quality links such as this and from websites which have some co-relation with the site bring far more value to the site’s ranking in search engines. Some basic tasks to be learned here are…

• Link Building
• Link Popularity
• Link Quality
• Google’s importance to links, such as:
o PageRank
o Local Rank
o Hilltop Algorithms
• Ways to build links
• Illegal Link Building and its consequences

Lesson (25):
Use of Additional Link Sources — Apart from reciprocal link exchange, e-mail promotion, and similar proactive promotional activities, there are other ways to get quality links that easily point to your site – provided, the company is professional and par excellent in producing goods. These are known as Additional Link Sources that is mainly done through content distribution. Some important tasks to be learned here is how to outshine competitors in…

• Article Marketing
• Press Releases Promotion
• RSS Feeds & Distribution
• Blogging and Forum Participation
• Social Media Marketing

Lesson (26):
Review and Monitor Search Engine Rankings – Search engine rankings need to be reviewed and monitored to identify the issues that can be developed further for better ranking. Maintaining a good or top rank is also a must to stay in business. Some tasks to be learned here are…

• Monitoring Search Engine Ranking through Automated and Manual Processes
• Identifying Issues that Crop Up with Automated Process
• Reviewing ranking regularly

Lesson (27):
Nuances of Search Engine Spamming – Spamming has a long-lasting ill-effect on a website. Often, unknowingly the sites fall into traps laid by many so-called SEO-savvy teams. If you intend to make SEO a hit, you need to learn up few tips and cautious advices on search engine spamming…

• Overview of Black-Hat SEO and White-Hat SEO
• Overview of Gray Hat SEO
• Code of Ethics
• How to find out the SEO Techniques Used in a Site
• What Next after Getting Penalized

Lesson (28):
Analytics Tools and Management – It is not over once you’ve done your job in SEO. You need to find out the results on each SEO method used on the site to know carefully whether the technique has been just appropriate for the site or not. Analytics tools are available in the market to know this result and much more. Here are A-to-Z of Analytics tools and its management that you should learn…

• Analytics Tools – including Google Analytics
• Understanding the factors for Analytics tool, such as…
o Total Hits
o Visitor Timelines
o Page Views
o Specific Visitors
o Most-Viewed Pages
o Most-Viewed Directories
o Popular Destination Paths
o Popular Search Engines
o Popular Search Phrases
o Popular Referral Search Engines
o Reporting and Results
o Search Engine Checker Utility

Lesson (29):
Key SEO Tools – There are some important SEO tools to help SEO experts understand how well the SEO methods have been implemented in the website. Some of these tools help in shaping and consolidating the SEO effort brilliantly. Here are few tools in this area which you need to know. You would also understand how they perform and why they are a savior to the SEO team.

• Recognize Keyword Density Analyzer Tools
• Recognize Spidering Tools
• Recognize Keywords Position Checkers
• Recognize Link Popularity Tools
• Recognize WC & HTML Validator
• Recognize Robots.txt Validator
• Recognize Webpage Size Checker
• Recognize Marketleap
• Recognize Google Page Rank
• Recognize Google Sitemap
• Recognize Yahoo Site Explorer
• Recognize Bing Webmaster Tools