In December, we reported that Google is testing ads on Knowledge
Graph panels. The example then was an ad for local car dealership
appearing on the car knowledge graph. We’re now seeing ads on the knowledge graph for movie streaming rentals that give Google Play the VIP treatment.
Below is a screenshot showing the ads that appear on the knowledge panel for the movie “Megamind”. In all the examples we’ve seen so far, Google Play is featured first with a sort of enhanced listing that includes the brand icon and “Watch” call-to-action. An “Also available from” ad listing appears below the featured ad spot on several results.
Amazon
is the only streaming services included in the “Also available from”
that we’ve spotted at this point. [See Update at the end of this post.]
Below is a screenshot showing the ads that appear on the knowledge panel for the movie “Megamind”. In all the examples we’ve seen so far, Google Play is featured first with a sort of enhanced listing that includes the brand icon and “Watch” call-to-action. An “Also available from” ad listing appears below the featured ad spot on several results.
Amazon
is the only streaming services included in the “Also available from”
that we’ve spotted at this point. [See Update at the end of this post.]
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